Base Beauty

Company Description

We are the omnichannel branding agency hyper-focused on the beauty & wellness industries. We create everything that the consumer sees and touches from a holistic marketing approach. Base Beauty partners with brands in high-growth mode, such as well-funded start-ups, brands readying for acquisition, or companies recently acquired, to help fuel aggressive and ambitious growth goals. Our first-of-its-kind agency structure combines multiple agency expertise under one roof: Brand Strategy, Creative, Digital Marketing, Public Relations, Influencer Marketing, Social Media, Advertising.  Base Beauty is based in New York City and was founded in 2007 by long-time industry pioneer and beauty expert Jodi Katz.


  • Beauty Industry and Business Podcast Booking

  • Blogger Relations

  • Brand Story

  • Branding

  • Campaign Creative

  • Content Creation

  • Copywriting

  • Creative

  • Digital Marketing

  • Email Marketing Design

  • Event Production

  • Go to Market Strategy/Launch Strategy

  • Graphic Design

  • Influencer Outreach

  • Influencer Relations

  • Innovation Ideation

  • Label Design

  • Market Overview

  • Marketing

  • Marketing Strategy

  • Marketing/ Print Material/Collateral Design

  • Packaging Design

  • Photoshoot Production

  • Product Photography

  • Social Media Management and Optimization

  • Social Media Planning and Consulting

  • Social Media Strategy

  • Video Production

  • Website Design

Reference Clients

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