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The Good Face Project
About The Good Face Project

The Good Face Project is an innovation platform focused on building the next generation of beauty. Our SaaS tool, the Good Face Formulator, powers science-backed and data-driven product development and regulatory work. Our community of clean beauty enthusiasts, the Good Face Experts, enables brand partners to quantify consumer perception and validate claims through turnkey product testing campaigns.

Our technology is supported by the world largest and only AI powered ontology of cosmetic ingredients at an INCI level and the most extensive collection of real-time regulatory data. This means ingredient data is updated in real time as new scientific findings are published and regulatory compliance can be verified instantly across numerous regulations and standards.

The Good Face Experts community consists of Good Face IOS App users who have come to us organically to evaluate product safety and make informed buying decisions. With over 40 data points about our Good Face Experts, we can build targeted studies to collect consumer perception data & insights and validate product claims.

LOCATION

US - California (San Diego)

DELIVERABLES
SAMPLE WORK

"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."

"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."

"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."

"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."

"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."

"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."

"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."

Contact Information
Dana Lucas

Dana Lucas

Head of Partnerships

Dana Lucas

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THE VERIFICATION PROCESS

The Good Face Project is a Verified Vendor, which means they:

  • Are committed to working with independent brands.

  • Have had their references checked by our team.

  • Have provided sample work.

  • Have had their BBB rating checked by our team.

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